DESIGN | HLZ BLZ Implements The New Wave of Lookbooks w/the DIGI-CULT Collection
With fashion changing almost daily so does the presentation of it. Most of us are very familiar with international fashion week, especially Mercedes-Benz Fashion Week of New York, Milan, Paris, London, Japan and more. When it comes to streetwear, designers seek other avenues to present their lines to the masses; hence trade shows. Straight to the eyes of boutique and retail owners, tastemakers and a dibble and dabble of consumers. One of my favorite trade shows to attend is AGENDA, whether it be in New York, California, Las Vegas, I always like to make my way there (or send someone for me).
One brand that seems to always hold it down, especially the ladies, is HLZBLZ.
I'm sure you've caught your favorite "Good Girl Gone Bad" Rihanna, "Picture Perfect" Beyonce and favorite new comer to the scene Bay Area's Kehlani rocking various pieces from the brand.
Based in the 213, they have recently launched their latest collection Digi-Cult for Spring/Summer 2015. As most brands do, a lookbook is released for us media crew, fashionistas and anyone who wants to get a few tips on how to rock it.
For the most part I've received various lookbooks in the past few months of brands announcing their new collections for upcoming seasons and it's been the same dull face, muted colors or let's not smile and attempt to pull the Mr. West motto look. But HLZBLZ seemed to take a fun turn and mash the digital and fashion world up to create an eye-catching lookbook. Taking a spin on todays youth we've become so accustomed to instant gratification it's almost a why not have it on our clothes.
The second installment of the Spring 2015 HLZBLZ collection features blends of technology and media inspired prints added to our everyday favorite pieces like hockey jerseys, t-shirts and more. Take an entire look at the new collection, because it's officially available now...here!
